Despite an increasing consumer appetite for digital content, broadcast television still rules the roost. In fact, according to Nielsen, broadcast television is watched five times as much as online programs, even though connected TVs (which include apps capable of accessing online content) reached 50 percent market penetration in the U.S. in 2015. So, what’s been […]
Mobile Phone Hang-Ups: Viewers Wary of Using Up Their Data Read More »
It seems we are hearing more about the death of television every day. No, pundits and press aren’t coming out and espousing “TV is dead,” but more and more is being written about “cord cutters”—those pesky consumers who are opting out of traditional television subscriptions in favor of getting all the content they want elsewhere.
The Great OTT Myth: The Reality of Cord Cutting Isn’t So Real Read More »
When we think about what’s happening in the video space—the gradual transition from broadcast to online distribution—one comparison between TV and online video always comes to mind: “broadcast quality.” I know that I write and talk about this comparison until I’m blue in the face, but here it is again: Online video needs to meet
Collaboration Is Critical to Reduce Latency in Online Video Read More »
Kevin Kelly, founder and former editor of Wired, recently asserted that even though the internet is more than 30 years old, we’re only at the beginning of realizing the opportunities and technologies it enables. And that got me thinking about streaming video. When we compare streaming video with broadcast television, we see that the two are worlds
When it Comes to Streaming Video, We Are Only At the Beginning Read More »
It’s easy to talk about the future of television as if it won’t exist. With all the hype surrounding streaming, you might be inclined to think that TV is close to uttering its dying breath. I know that I’ve been guilty of portraying that future, where consumers transition between linear broadcast and online streaming and
Forget the Hype: The Future of Television Isn’t What You Think Read More »
If you have your finger on the pulse of the online video industry, then you probably already know that it’s no trivial task to start streaming content. Getting your service up and running can involve cobbling together a lot of different pieces from a very big ecosystem, from encoding to monetization to measurement. And, for
Making the Case for Government-Mandated Online Video Standards Read More »
We can’t escape the voices in the industry. “Cable television is dead.” “Cord cutting is for real.” “Millennials watch all of their content online.” But have we truly reached a point where online video is replacing traditional broadcast television? Sure, it’s clear that online video is growing in popularity. The latest research from Limelight Networks
Online Video vs. TV: Have We Finally Reached the Tipping Point? Read More »