Ask the folks at any web startup or any technology company that offers a cloud-based service, and they will tell you they play the “What happens if?” game all the time. What happens if one of our major data centers goes dark? What happens if network operators throttle bandwidth? What happens if all of our […]
Build Streaming Solutions for Tomorrow, Today Read More »
When broadcast television entered consumers’ lives in the mid- to late 1930s, it was very limited. There were only a few channels, with limited range, and even more limited content (sometimes just still pictures). Yet as television grew in both scope and popularity, content followed. Soon the airwaves were filled with scheduled video ranging from
Who Will Define ‘TV’? Read More »
If broadcast television taught us one thing about video content, it’s this: one size fits all. Whether you are watching from a television set, with a set-top box, or from a mobile phone that has HBBtv or DVB-H (or, now, ATSC 3.0) capabilities, it doesn’t matter. It’s the same signal. Unfortunately, the one-size-fits-all approach is
Not All Content (or Devices) Are Created Equal Read More »
When we talk shop in the video industry, whether we are from old-world broadcast or new-world over-the-internet, we often categorize video one of two ways: linear or OTT. For many, linear is video that’s delivered by traditional broadcasters according to a schedule determined by the programmers and accessible by an electronic programming guide (EPG). Viewers
TV 2.0: The Future Isn’t About Delivery, It’s About Experience Read More »
Let’s face it: The OTT landscape is becoming increasingly fragmented. The promise was that consumers could create skinny bundles of content they wanted (from across providers) in order to replace endless channels in a traditional cable operator’s electronic programming guide (EPG). The reality has become a siloed monster, as brands split off from aggregator services
Taming the Many-Headed Problem of Video Content Discovery Read More »
Choice can be a great thing when you can choose Dodge over Ford, chocolate over vanilla, or pizza over a burrito. But what happens when there is too much choice? Just check out Amazon. If you search for “TV Wall Mount,” there are more than 7,000 results. At that point, choice can become almost paralyzing
OTT Falls Into the Same Trap as Cable Read More »