If you were asked the question today, “Which video content is more important—yours or your viewers’?” you’d probably answer, “Mine.” But would you be right? Before I answer that question, let’s take a brief look at content production as it stands. You might assume that professionals—people who make a living producing videos—produce most of the […]
When Viewers Turn to YouTube for Brand Video, Brands Lose Out Read More »
When we talk about how video is changing, we tend to focus on the viewer—how the experience today is different than it was even a few years ago; about cord cutters, online, and OTT vs. the traditional TV experience. But when we emphasize the ways that technological changes have affected viewers, we marginalize a tremendous
Welcome to the Broadcasting Revolution, Open to All Creators Read More »
Ten years ago, had you asked the question, “What will the future of video be?” most people would have painted you a picture straight out of Minority Report—a personalized, interactive experience in which viewers can engage with the objects in the video by clicking on them. But look at the conversations we have about video today—which
What Happened to the Future of Interactive, Immersive Video? Read More »
It is a common time-travel trope that if you wander backwards in time, you will have the chance to meet the younger version of your self which, in some scenarios, could cause irreparable harm to the fabric of time and the universe itself. In fact, many fictional narratives have been written on alternative timelines in
Why You Won’t Ever Meet Another Version of Your Self Read More »